Lifestyle + Brand Narrative | Azul Cosmetic Surgery & Medical Spa

Real Beauty, Real People: A Lifestyle Photoshoot for Azul Cosmetic Surgery & Medical Spa

For this recent lifestyle photography project, I had the pleasure of collaborating with global brand builder Cristina Sorondo and creative director Kim Biggs, of Biggs&Co. Creative, to build upon the brand narrative for Azul Cosmetic Surgery and Medical Spa in Naples, FL.

Rather than relying on traditional models or overly retouched imagery, Azul wanted to highlight their real patients and clients—showcasing genuine confidence and refined beauty that reflects the results of their treatments. We photographed them within the community at The Club at Gateway in Fort Myers, FL, spending the day outdoors—laughing, connecting, and taking advantage of the beautiful surroundings. The atmosphere was relaxed and light-hearted, perfectly aligned with Azul’s commitment to celebrating their patients and caring for them with warmth and integrity. Our approach was intentionally organic, with minimal editing and a focus on honest, unscripted moments.

I loved helping Azul further its mission to present beauty through these real-patient lifestyle photos. Azul’s stated mission is “to provide the best cosmetic solutions for our patients in a warm, caring, and friendly environment. We strive to help all our patients look and feel their best—whether through a product, procedure, service, or shared experience.”

The project beautifully reflected that ethos, celebrating not only medical aesthetics, but also the broader ideals of health and wellness—showing that true beauty comes from feeling vibrant, balanced, and comfortable in your own skin.

The resulting portraits tell a story of trust, transformation, and self-care—key themes at the heart of Azul’s evolving brand.